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Business Goals for 2023

Updated: Jun 27, 2023

Introduction


As we head into 2023, we want to take some time to share our thoughts, plans and goals for the year. We have a long list of things we've yet to accomplish and can't wait to take you along for the ride. We want to thank all our supporters, clients and partners who have supported us through our first year in business.


We expect another year of growth, success and abundance as we continue offering high-quality detailing services to the Chicago Suburban area. Below are some of our ideas for what's in store:


International Detailing Association Certification


The International Detailing Association Certification is an important step toward establishing yourself in the detailing industry. The certification process is designed to educate detailers on the importance of proper cleaning, waxing and paint protection procedures, as well as proper equipment use and care. Completing this certification course will help you enhance your knowledge of the detailing industry so that you can serve clients better.


Pro Era Detailing prides itself on being a vessel of knowledge for our clients. That includes educating ourselves on how to leverage products, tools and procedures to produces high-quality results.


Launch a company newsletter for product reviews and service updates


We want to launch a newsletter! A newsletter is a publication sent to subscribers on a regular schedule. It can be used for various purposes, including keeping customers in the loop about new products and services, sharing relevant information about your industry or niche, and building brand loyalty by helping people feel like part of an exclusive club.


Why should we launch one?


We want to offer a well-executed newsletter that features valuable resources and customer feedback at no cost to our current audience. Pro Era Detailing wants to be established as a well rounded resource for services and information for people wanting to maintain the condition of their vehicles. This newsletter would allow all members to have a one stop shop for access to any updates, information, resources, discounts and so much more.


Supporting local businesses


We wouldn't be where we are today without our local support. The Lemont community has had our backs since the start of business this year. Going into 2023, we want to continue to support and collaborate with the community anyway that we can. Supporting your local community is so fulfilling and rewarding. Stay tuned for any local events or news. We are looking forward to the Lemont Legends Cruise Nights 2023.


Expanding the team


One of our main goals in 2023 is to expand the team so that we can seek out new people who are passionate about detailing and the story behind this business. The focus of our future efforts will be on growing both the number of our customers and employees at a steady rate.


When we do begin expanding the team, we want our company to display our appreciation and dedication to our employees through introducing them to our audience, community and clients in an inviting way. We want our employees to build their own reputation within the company and learn the value in producing high-quality work in this field. Just like a tattoo artist or a barber shop, we want our employees to have the opportunity to build a reputation for themselves with the support of Pro Era Detailing.


Elevating social media content


As we continue to build this company, we have already developed a following. We know what our customers like and are learning what they do not like. This upcoming year we plan to step up our social media content development efforts in a few ways.


First and foremost, we plan to focus on producing more review based content focused on trying out products that we see people talking about in the detail industry. Providing real life trials on products for our clients to ensure you aren't causing more damage to your vehicles.


Secondly, we want to continue to provide ASMR related content to the industry. We love and appreciate the community that finds joy in the sounds that come from the hard tasks that go into detailing. This content has seen large results in terms of views on our social media accounts and we plan to continue them into 2023.


Lastly, highly produced content with a content development team. We are in the works of planning multiple types of social media content with a content development team.


Conclusion


There are still so many things for us to begin working on in 2023, we have only just begun our business journey. Pro Era Detailing wants to stand out with its user experience and continue to display the true meaning behind detailing.


We are moving into the new year with our heads up high and a long list of to-dos that keep us motivated to work hard every single day.

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